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How Workshop Digital increased ROI and conversion rates with CallRail
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Workshop Digital, a Virginia-based digital marketing agency, was facing challenges in providing a complete picture of every account’s progress due to a lack of granularity in tracking. They could prove their clients’ marketing spend was making a return, but it was difficult to pin down which ads or keywords were generating leads. The surface-level lead data provided by Google Analytics made it hard to determine the quality of those leads. To empower their clients to make the right decisions, Workshop Digital needed a one-stop solution that could provide the most granular data possible while still being easy to manage and organize.
About The Customer
Workshop Digital is a highly experienced, Virginia-based digital marketing agency that specializes in SEO, PPC, paid social, and conversion rate optimization. They work with a range of clients who rely on lead generation for growth. Their paid digital marketing team’s mission is to gather the most granular data possible and use that to drive optimizations that increase ROI. However, they were facing challenges in tracking and analyzing the performance of their campaigns due to a lack of granularity in tracking.
The Solution
Workshop Digital started using CallRail’s innovative call tracking and form tracking, which provided in-depth analytics. CallRail’s Analytics Suite mapped out the customer journey in one place, providing granular data on customer behavior, such as what pages they visited before submitting a form or what search keyword led them to a website. The solution also allowed Workshop Digital to integrate with other platforms like Google Analytics and Google Ads, giving them complete control over how to gather and present insights. All the information was consolidated in one place, saving time on data aggregation and cross-referencing.
Operational Impact
Quantitative Benefit
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