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Hrvatski Telekom: Leveraging IoT for Enhanced Communication Services
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Networks & Connectivity - 5G
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Chatbots
- Time Sensitive Networking
The Challenge
Hrvatski Telekom, the leading telecommunications company in Croatia, was seeking to upgrade its service offerings for key banking clients and introduce new services to increase value for its larger corporate clients. The company aimed to avoid large capital expenditures associated with launching and marketing new products and was keen to implement a viable solution within a relatively short period of time. A2P SMS messaging seemed like a good way for portfolio expansion, but it required an extensive set of tools, programs, and infrastructure to develop a viable business model around the growing A2P SMS potential.
About The Customer
Hrvatski Telekom is the leading telecommunications company in Croatia, providing a full range of telecommunications services – fixed and mobile telephony services, data transmission, TV services, internet and international communications. As the biggest private investor in digitalization, Hrvatski Telekom is the leader in the digitalization of Croatia and was the first to launch a commercial 5G network in Croatia in 2020. The company also provides a wide range of business solutions and services to companies of all sizes, from ICT and Cloud services to POS and customer engagement solutions, as well as Smart City solutions to local Croatian governments.
The Solution
Hrvatski Telekom partnered with Infobip to provide a communications platform and tools that Hrvatski Telekom marketed under their own brand to major enterprises in Croatia. This flexible business model allowed Hrvatski Telekom to keep the contractual relationship with clients, with a joint sales effort between Infobip and Hrvatski Telekom. The partnership initially centered around an automated programmable SMS messaging gateway and expanded as Infobip added new tools and channels to its customer communication solutions portfolio. As new engagement channels emerged, and as they began to be integrated into Infobip’s communications platform, the scope of the partnership with Hrvatski Telekom also expanded. Engagement solutions via Viber and email were the first new channels to be added and deployed with enterprise clients in 2018.
Operational Impact
Quantitative Benefit
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