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Case Studies > iCollege Provides a Unified Experience to all Future Students with Talkpush Automation

iCollege Provides a Unified Experience to all Future Students with Talkpush Automation

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - API Integration & Management
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Education
Applicable Functions
  • Business Operation
  • Human Resources
Use Cases
  • Chatbots
  • Remote Collaboration
  • Remote Control
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
iCollege aimed to streamline their application process to widen the scope of opportunities in their region. The main challenge was shifting from a manual process, heavy on cold calling and excel sheets, towards a chatbot application that would allow recruiters to automatically focus on those most qualified, while still keeping every single student informed of their status, and encouraging those who didn’t make the cut to try again after preparing. The shift in process and the increase in technology posed an internal challenge in tech adoption, but it was necessary to improve the candidate experience and increase application volumes.
About The Customer
iCollege is an educational program focused on empowering South African youth by offering students free courses and getting them 'job ready'. They operate across 17 campuses and aim to provide more students with access to free education and a fair chance in the job market through digital applications. Their mission is to streamline the application process to widen the scope of opportunities in their region. With innovation and a top-notch candidate experience in mind, they set out to level up their recruitment process by digitizing and automating as much as possible.
The Solution
iCollege partnered with Talkpush to digitize and automate their recruitment process. They implemented a chatbot named Bandile, which helps students apply, answers program FAQs, and re-engages with those who have dropped off somewhere along the way. Students can chat with Bandile through Facebook Messenger, WhatsApp, or apply directly on the company career site. The automation allowed iCollege to assign one recruiter per site, automatically booking pre-screened candidates for interviews and increasing show-up rates through automated reminders. This freed recruiters from back-and-forth emailing, allowing them to focus on building relationships with candidates. Additionally, having all candidate information in one place improved iCollege’s capacity for measuring behavior, preferences, and process effectiveness, enabling real-time interaction with potential candidates.
Operational Impact
  • Having all candidate information in one place has greatly improved iCollege’s capacity for measuring their behavior, preferences, and the effectiveness of the processes.
  • By pre-screening candidates and getting real-time information on traffic, they’re able to immediately interact with potential candidates and capitalize on what would’ve been missed opportunities.
  • Automation has allowed iCollege to respond to candidate questions and concerns much quicker, easing uncertainty by updating lockdown policies and FAQs through their chatbot flow.
Quantitative Benefit
  • 925 Screened candidates per month
  • 26,454 Applications in the last 10 months
  • 36% Completion rate well above the 10.6% industry average.

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