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Iris > Case Studies > Immersive VR Experience for Fiji Airways: A Case Study
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Immersive VR Experience for Fiji Airways: A Case Study

Technology Category
  • Infrastructure as a Service (IaaS) - Virtual Private Cloud
  • Wearables - Virtual Reality Glasses, Headsets & Controllers
Use Cases
  • Mixed Reality
  • Virtual Reality
The Challenge
The bustling city life in Singapore often leaves its hardworking citizens yearning for a break. The challenge was to provide these individuals with a unique and immersive experience that could transport them away from the city's hustle and bustle, even if just for a while. Fiji Airways, in collaboration with iris, sought to create a solution that would not only offer a refreshing escape but also promote Fiji as a desirable travel destination. The goal was to create an experience that was so real and immersive that users could touch and smell the environment as the virtual world transformed around them.
About The Customer
The customer in this case study is Fiji Airways, a premier airline company. Fiji Airways was looking for an innovative way to promote Fiji as a travel destination to the hardworking citizens of Singapore. They wanted to provide a unique and immersive experience that would offer a refreshing escape from the city's hustle and bustle. Fiji Airways collaborated with iris, a company specializing in digital platforms and services, to create an immersive VR experience that would transport users to the beautiful locations in Fiji.
The Solution
The solution was an immersive Virtual Reality (VR) experience created by iris and Fiji Airways. Stereoscopic footage was captured on location in Fiji, which allowed the user to experience a real location mixed with virtual objects. This experience was placed in a physical space that exactly matched the virtual world, allowing users to touch and smell the environment as the virtual world transformed around them. To further enhance the experience and attract more users, a 4m wide mixed reality projector was installed on the outside of the hut. This allowed passers-by to get a glimpse into the virtual world and enticed them to try the experience.
Operational Impact
  • The immersive VR experience created by Fiji Airways and iris was a unique solution that offered a refreshing escape from the city's hustle and bustle. It provided users with a realistic experience of being in Fiji, complete with the ability to touch and smell the environment. The mixed reality projector installed on the outside of the hut also attracted passers-by, enticing them to try the experience. This innovative solution not only provided a unique experience for users but also effectively promoted Fiji as a desirable travel destination.

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