Download PDF
C5i > Case Studies > Impact of trust and experience on customer satisfaction and ongoing progress measurement
C5i Logo

Impact of trust and experience on customer satisfaction and ongoing progress measurement

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Data-as-a-Service
Applicable Industries
  • Utilities
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Data Science Services
The Challenge
The client, a large US public utility, was faced with the challenge of developing a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction. The client also needed to identify improvement areas for each quarter and establish an algorithm to develop customer satisfaction goals for performance measurement.
About The Customer
The customer in this case study is a large public utility company based in the United States. The company operates in the utilities industry and serves a large number of customers across the country. The company was facing challenges in measuring customer satisfaction and identifying areas of improvement. They needed a solution that could help them understand the impact of various customer touchpoints on overall customer satisfaction and trust. The company also wanted to set and measure performance goals for overall satisfaction and individual dimensions.
The Solution
Blueocean Market Intelligence provided a solution by evaluating a number of existing approaches, identifying components relevant to the client’s business needs, and developing an initial model framework. Survey instruments were developed based on this model framework and a large-scale baseline study was conducted. The results from the baseline study were analyzed to help refine the model framework. A hierarchical regression-based modeling approach was used to determine the relative impact of each component dimension on overall satisfaction. Monthly and quarterly key metrics reports were produced on an ongoing basis, with an annual modeling exercise. The reports provided detailed performance trends, differences by geographic units, as well as, contextual flavor through open-ended responses and social media analysis.
Operational Impact
  • The client was able to set and measure corporate and departmental performance goals for overall satisfaction and individual dimensions using the Customer Satisfaction Score (CSS) impact model.
  • The client was empowered to prioritize marketing and service investments to specific functional improvement initiatives using the Voice of the Customer (VOC) as the guiding principal.
  • Key drivers were identified/updated every year, providing important feedback on key areas.

Related Case Studies.

Contact us

Let's talk!

* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.