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Axure Software Solutions > Case Studies > Implementing UI Standards for Unified User Experience: A Case Study on ZS Associates
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Implementing UI Standards for Unified User Experience: A Case Study on ZS Associates

Technology Category
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Cement
  • Equipment & Machinery
Applicable Functions
  • Product Research & Development
Use Cases
  • Building Automation & Control
  • Time Sensitive Networking
The Challenge
ZS Associates, a global professional services firm, underwent a company-wide rebranding in 2014. This presented an opportunity for a systematic, standards-based approach to the design overhaul of their product portfolio. The challenge was to develop a consistent look and feel across all software products, with a single set of interaction patterns. The UX team, led by Elizabeth Benker, aimed to create a central repository for design standards, working examples, and functional assets that could be accessed by UX designers, product managers, front-end developers, and consultants. However, the lack of documented standards was causing alignment issues across teams and frustration among new team members. The team also struggled to find the right tool to create and distribute the new design framework, as many of the available options were not suitable for their needs.
About The Customer
ZS Associates is a global professional services firm that provides strategy, consulting, and technology services to a wide range of industries. The firm's Javelin™ Product Suite, which was the focus of this case study, is a set of software applications designed to maximize sales force performance. The UX team at ZS Associates, led by Elizabeth Benker, was responsible for the user experience strategy, research, and design for the Javelin™ suite. The team was composed of three designers who had previously worked together on a complex project, aligning on styles and standards through many conversations and shared experiences.
The Solution
The solution came in the form of Axure RP, a tool that allowed the UX team to develop the new framework and communicate it within the software development team. The ZSUI Standards project took the form of a microsite, built in Axure RP and published to Axure Share, along with a downloadable package of production-ready CSS built by their front-end developers. The Axure masters and libraries served as a ready-made toolkit for creating on-brand, interactive wireframes, while the CSS Framework was used by UX Developers when building new features. The new framework also served as an onboarding tool for new team members, enabling them to learn the standards quickly and effectively. Axure RP’s features geared toward collaboration and content reuse facilitated the upkeep and continual improvement of the ZSUI Standards.
Operational Impact
  • The implementation of the ZSUI Standards has had a positive impact on the operations of ZS Associates. The UX team is now able to use the new framework to create on-brand wireframes right from the start, reducing the time and effort required for design and development. The framework has also improved the onboarding process for new team members, enabling them to become effective from day one. Furthermore, the framework has facilitated design collaboration across teams, with non-product teams also able to use the assets to create designs that are consistent with the firm's products. The ZSUI Standards have empowered team members, giving them the confidence that their work is of high quality and consistent with the firm's brand.
Quantitative Benefit
  • The new framework has significantly reduced the time required for wireframing and onboarding new UX team members.
  • Visual QA time to ensure the finished product is polished and on-brand has also decreased.
  • The team is now able to release one new standard a week.

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