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Case Studies > Increasing speed to insight with data visualizations

Increasing speed to insight with data visualizations

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Application Infrastructure & Middleware - Data Visualization
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Finance & Insurance
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
USAA’s digital group product managers were tasked with measuring metrics such as performance, member acquisition, and service transactions on an hourly basis, and distributing their analysis across the group utilizing D3.js, an open-source JavaScript library for creating visualizations from data. However, USAA’s product managers needed a way to increase the speed of analysis so that they could quickly and easily identify and share key insights with executives.
About The Customer
USAA is a family of companies that provides insurance, banking, investments, and retirement products and advice to 12 million current and former members of the U.S. military and their families. Due to the nature of its business, USAA manages an abundance of product lines across all of its digital channels.
The Solution
USAA turned to Narrative Science to utilize its intelligent automation platform, Quill. USAA deployed Quill as a SaaS application on Amazon Web Services (AWS) secure cloud, and was able to quickly provide plain-English stories that automatically explain the analysis alongside the visualizations. These stories dynamically identify the key insights hidden in the dashboards, articulating the drivers that contribute to product line performance, acquisition trends, and transactions. In addition, they have eliminated the need for summaries to be manually written and updated by the product team, allowing employees to focus on more strategic activities. Instead of spending time analyzing and communicating insights, USAA employees simply read key drivers contributing to performance and share them with key stakeholders to inform future decision-making.
Operational Impact
  • Communicate insights from data by generating real-time, written stories across 40 charts in a single dashboard.
  • Improve decisions by immediately identifying performance issues and areas of improvement.
  • Increase efficiency by saving time that would have been spent doing manual analysis and data discovery.
Quantitative Benefit
  • 12 million current and former members of the U.S. military and their families served.
  • Real-time, written stories generated across 40 charts in a single dashboard.

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