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Information Builders > Case Studies > Information Builders Enables Enterprise Business Intelligence for Bantierra
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Information Builders Enables Enterprise Business Intelligence for Bantierra

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Quality Analytics
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Bantierra, a Spanish savings bank, wanted to improve its reporting and business intelligence (BI) capabilities to closely monitor operational activities, improve customer satisfaction, and mitigate churn. They needed a system that could easily share information with all business units and commercial branch managers. Decision-makers throughout the Bantierra network needed greater visibility into customer activities, employee actions, and outreach activities so they could provide superior customer service and respond quickly to new opportunities.
About The Customer
Bantierra is a Spanish savings bank cooperative based in Zaragoza, Spain. It recently began operations following a merger between Multicaja (Caja Rural Aragonese and the Pyrenees) and Cajalón (Caja Rural de Aragón). Today, Bantierra’s 325 offices stretch across Aragon, Catalonia, La Rioja, Valencia, and Madrid. Bantierra is a member of the Spanish Association of Rural Banks and the National Union of Credit Unions. In an era of economic uncertainty and increasing financial regulation throughout Europe, bank officers at Bantierra wanted to improve the bank’s reporting and business intelligence (BI) capabilities so they could more closely monitor operational activities, improve customer satisfaction, and mitigate churn.
The Solution
Bantierra has become one of Information Builders’ most loyal customers. Its confidence in Information Builders’ intelligence, integrity, and integration solutions has developed over several projects, some of which were introduced through its mergers. Bantierra’s focus is on developing analytic tools that can address specific challenges throughout the organization, including data analysis from multiple domains. Its BI environment is based on a set of specific scorecards, with metrics that display the performance of various individuals or groups. Through its longstanding partnership with Information Builders, Bantierra continues to bring its members more innovative services. Looking to the future, Garcia and his team plan to extract even greater intelligence from these dashboards and scorecards by using WebFOCUS to enable mobile access through tablets and smartphones.
Operational Impact
  • Bantierra can provide superior customer service and respond more quickly to new opportunities.
  • More than 120 managers and supervisors depend on the Shuttle scorecard to improve the customer experience and take action where necessary.
  • The Transactional Analysis Channel scorecard helps managers improve performance and extend best practices throughout the network, but also gauge the effectiveness of the bank’s marketing and outreach activities.

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