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Innovation on Tap at Coca-Cola Bottling
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Inventory Management Systems
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
Coca-Cola Bottling Company Consolidated (CCBCC) was facing challenges in managing dynamic sales volumes, maintaining customer service levels, and providing better visibility into demand drivers across different shapes, sizes, and flavors of refreshment in real time. The company was also struggling with the complexity of dealing with more suppliers and their specific packaging constraints. The need for a higher degree of micro-marketing at the channel and chain-store level further complicated matters as each side fits into different package categories.
About The Customer
Coca-Cola Bottling Company Consolidated (CCBCC) is the largest independent Coca-Cola bottler in the United States. The company operates primarily in the Southeast, with corporate offices located in Charlotte, North Carolina. CCBCC produces, markets, and distributes carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company. The company's product offerings include both sparkling and still beverages. Sparkling beverages are carbonated beverages and the company's principal sparkling beverage is Coca-Cola.
The Solution
CCBCC implemented Blue Yonder's functionality to manage these challenges. The system provided a well-integrated solution that helped drive real results. It improved the company's ability to manage dramatic sales swings, release new products effectively, and boost customer service levels. This helped drive top-line growth and competitive advantage. The solution also enabled the company to optimize its sourcing patterns, which was crucial as they took on more suppliers and their specific packaging constraints.
Operational Impact
Quantitative Benefit
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