Inspiring Trust and Maximizing Clarity: Trulia’s Adoption of Grammarly for Content Creation

• Buildings

Trulia, a real estate platform owned by Zillow Group, faced a significant challenge when it began developing its own content in-house about two years ago. The content, which showcases unique homes and neighborhoods across the country, is designed to educate users about the home buying and renting process. Each week, Trulia’s content team produces several blog posts, videos, and sharable social content, often filled with data and analysis. The team also creates a series of homebuying and renting guides that cover a wide range of topics. However, ensuring that all this content is polished, clear, and error-free was a daunting task. Additionally, as the company continued to grow, it was creating more content for its blog, social channels, and products, which further compounded the challenge of maintaining quality while scaling.

Trulia is a real estate platform owned and operated by Zillow Group. With more than 200 employees supporting the Trulia brand at its San Francisco headquarters, the company helps people navigate the stressful, complicated process of shopping for a home. Trulia’s content team produces a variety of content each week, including blog posts, videos, and sharable social content, often filled with data and analysis. The team also creates a series of homebuying and renting guides that cover a wide range of topics. The content showcases unique homes and neighborhoods across the country and is designed to educate users about the home buying and renting process.

To address these challenges, Trulia’s content team turned to Grammarly, a digital writing tool that they have been using since 2017. Grammarly is used by the editors both in WordPress posts and in various social media settings. The tool helps spot spelling and punctuation errors, as well as more complex problems with sentence structure and word choice. It also ensures that each line of copy is concise and easy to follow. If a sentence is tangled or redundant, Grammarly suggests a fix. It also identifies vague phrasing and eliminates clichés, and can even suggest stronger synonyms when needed. Furthermore, Grammarly helps Trulia achieve scale by checking the content team’s work for missing commas and fragmented sentences, saving the team untold hours of work.

• The adoption of Grammarly has had significant operational benefits for Trulia. It has helped the content team deliver content that is not only error-free but also clear and concise. This has been crucial in inspiring trust among users, which is essential when helping people navigate the stressful, complicated process of shopping for a home. By suggesting fixes for tangled or redundant sentences, identifying vague phrasing, and eliminating clichés, Grammarly has helped enhance the clarity of Trulia’s content. It has also supported the company’s scaling efforts by ensuring the quality of an increasing volume of content. As a result, editors like Arthur and McKnight can click ‘publish’ with confidence that their copy looks tidy, each sentence is well-structured, and messages are clear.

• Grammarly helps Trulia save untold hours of work by checking the content team’s work for errors and suggesting fixes.
• Grammarly supports Trulia's scaling efforts by ensuring the quality of an increasing volume of content.