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International Carrier Battles to Maintain Market Position
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
The Challenge
The Carrier Service Provider (CSP) had been leading as the number one in quality for five years in a highly competitive region. However, a series of national outages threatened their number one position and customer loyalty. The CSP was in a race against time to prove its position, protect brand reputation, and keep loyal customers. The challenge was further complicated by the dispersed global teams of decision makers and millions of euros at stake.
About The Customer
The customer is a leading Carrier Service Provider (CSP) that has been the number one in quality for five years in a highly competitive region. The CSP has a global presence with dispersed teams of decision makers. The company is facing a challenge to maintain its number one status and customer loyalty due to a series of national outages. The CSP is in a race against time to prove its position, protect its brand reputation, and retain its loyal customers.
The Solution
The CSP decided to expand the existing platform to provide internal teams (e.g. Customer Care, NetOps, Marketing, and Tech Support) with the ability to contextualize data. They chose NETSCOUT®’s solution which offered an all-inclusive affordable approach using Smart Data with InfiniStreamNG™ and nGenius® Business Analytics. The InfiniStreamNG™ platform with its software-based architecture provided the required scalability and visibility to readily expand. Deploying the InfiniStreamNG delivered deep insights into end-to-end network traffic and increased infrastructure performance by 25% while lowering total cost of ownership (TCO). NETSCOUT’s nGenius Business Analytics solution also steered Big Data contextual analysis across the business, using the same data sets to provide deeper insights in support of customer experience management (CEM).
Operational Impact
Quantitative Benefit
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