Download PDF
IoT Case Study: Leveraging Audience Opportunities for Enhanced eCommerce Performance
Applicable Industries
- Buildings
- Retail
Applicable Functions
- Procurement
Use Cases
- Traffic Monitoring
- Transportation Simulation
Services
- Testing & Certification
The Challenge
Bandages Plus, an eCommerce site selling compression therapy supplies, bandages, tapes, and ready-made kits, was facing challenges in identifying and reaching its target audience online. The company was struggling to get in front of potential customers without wasting resources on audiences that were not interested in their products. The challenge was to find the best audience opportunities for the client, which required understanding who was already finding Bandages Plus and why. The company needed to segment products into categories that included best sellers, high-margin items, and others, and reflect these categories in shopping ad group segmentation. This would allow them to set bids according to profitability targets.
About The Customer
Bandages Plus is an eCommerce site that specializes in selling compression therapy supplies, bandages, tapes, and ready-made kits. The company serves a unique audience that is specifically looking for their products. Bandages Plus was keen on understanding its audience better and reaching out to them more effectively. The company was open to testing and exploring new product targets via search traffic and was actively involved in the process of segmenting products into categories that included best sellers, high-margin items, and others.
The Solution
The solution involved a collaborative approach between the PPC team and Bandages Plus. The team carefully studied Analytics data to understand how they could expand wins and scale back on losses. They segmented products into categories that included best sellers, high-margin items, and others, and reflected these categories in shopping ad group segmentation. This allowed them to set bids according to profitability targets. Regular tests were run on shopping structure, such as segmenting shopping campaigns to allow for bids on generic vs. product specific vs. brand search terms. As Google Certified partners, the team was able to implement new AdWords strategies as they became available. Eventually, the campaign was expanded to include Bing based on successes in AdWords in relation to increased revenue.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
