IoT in Recruitment: Five Guys Burgers and Fries Case Study

Five Guys Burgers and Fries, a fast-growing restaurant chain with 1,500 locations across North America, Europe, Africa, and the Middle East, and another 1,500 units in development, faced a significant challenge in their recruitment process. The robust economy was enabling job seekers to be more selective about opportunities, while consumer demand for restaurants was calling for a steadier stream of employees throughout the year. As the Director of Restaurant Operations for the Arkansas region, the mission was to employ top talent while containing employee turnover to deliver service excellence. The goals were to engage a wider audience, increase applicant capture, automate pre-screening and scheduling, and reduce time to interview.

Five Guys Burgers and Fries is a fast-growing restaurant chain that started 30 years ago in Arlington, Virginia. Today, it includes 1,500 locations across North America, Europe, Africa, and the Middle East, with another 1,500 units in development. The restaurant chain has a simple ethos, coupled with the highest quality, which has helped it to build a cult-like following around the world. The company is constantly looking for career opportunities and is committed to delivering service excellence by employing top talent and containing employee turnover.

To address these challenges, Five Guys Burgers and Fries turned to AllyO, a leading end-to-end A.I. recruiter. AllyO was custom-built and deployed within weeks to start capturing and engaging potential candidates across mobile. The solution qualified and scheduled candidates through quick, seamless conversations with virtually zero involvement from Five Guys Burgers and Fries. This intelligent recruitment automation technology became a powerful tool that scaled for hiring growth without the need for additional resources. It allowed the restaurant chain to automate pre-screening and scheduling, thereby reducing the time to interview and increasing the efficiency of the recruitment process.

• The implementation of AllyO's recruitment automation technology has significantly improved the recruitment process at Five Guys Burgers and Fries. The solution has enabled the restaurant chain to engage a wider audience and increase applicant capture. It has also automated the pre-screening and scheduling process, reducing the time to interview and making the recruitment process more efficient. Furthermore, the solution has allowed the company to scale its hiring growth without the need for additional resources. This has been crucial in a robust economy where job seekers are more selective about opportunities and consumer demand for restaurants is high.

• Under $2 cost per interview
• 1,076 applicants captured
• 830 shared candidates