Iotum Gets the Pulse of the Business with Klipfolio

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Services

Data Science Services

The Challenge

Iotum’s sales and marketing departments were faced with a great deal of data from different sources, and that provide valuable information for different sales and marketing funnels. The types of information includes the previous day’s conversions, website signups, ratings for calls and other services, and details on telecom services versus online/webbased services. Adding to the complexity was the fact that Iotum had made several business acquisitions over the last few years –bringing even more sources of different types of data into the mix. The sales and marketing team wanted one unified view of this data.

About The Customer

Iotum, with offices in Toronto and Los Angeles, is an international company with roots in VoIP, telecom switch development, and innovative voice and mobile services. The company provides several audio and web conferencing options for small businesses to large enterprises, individuals, and nonprofits, serving millions of users worldwide. Over the years, Iotum has made several business acquisitions, which has brought in more sources of different types of data. The company's sales and marketing departments deal with a great deal of data from different sources, which provide valuable information for different sales and marketing funnels.

The Solution

Iotum now relies on Klipfolio to pull together the disparate types of data and provide a comprehensive, but detailed view of the various aspects of the business. The team can now easily compare current business results with historical data month over month, by quarter or even by year. The company is pulling data into Klipfolio from many different sources, including Google Analytics. They also plan to bring data from its marketing automation solution, Marketo, into Klipfolio.

Operational Impact

Sales and marketing, as well as several Iotum executives, rely on Klipfolio to provide key information.
Klipfolio was pivotal to getting all that information under one roof.