Download PDF

Adverity > Case Studies > iProspect Drives Client Strategy with Predictive Analytics

iProspect Drives Client Strategy with Predictive Analytics

Technology Category

Analytics & Modeling - Predictive Analytics
Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Automotive

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Quality Analytics
Predictive Replenishment
Supply Chain Visibility

Services

Data Science Services
System Integration

The Challenge

iProspect Canada, a performance-focused media agency and part of the dentsu global network, was looking for ways to deliver greater value to clients, based on data. They were employing a lot of manual work on harmonizing data from various data sources, the first challenge was to standardize and automate their reporting processes. This process would include going to each of the platforms, extracting reports and CSV files, and combining them in Excel. This was very tedious and time-consuming, so they wanted to remove this manual segment and move towards a more efficient, automated data environment that would save time, but also let the data speak for itself. With a proper infrastructure in place, they would then need to work out how to get the most valuable insights from the data in the most efficient manner possible.

About The Customer

iProspect Canada, a dentsu company, is part of a global digital-first end-to-end media agency network. The agency is specialized in accelerating growth through performance-driven brand building for some of the world’s most iconic brands. They are focused on delivering greater value to clients, based on data. They were employing a lot of manual work on harmonizing data from various data sources and were looking for ways to standardize and automate their reporting processes. They wanted to promote the value of being data-driven among account managers and other decision-makers within the agency, building what’s important and relevant for the whole organization.

The Solution

iProspect turned to Adverity to firstly integrate client data and then draw out predictive insights using advanced, AI-powered analytics. For many of the agency’s clients data from multiple sources is now integrated and harmonized with Adverity, stored in a Google BigQuery data warehouse, and sent to Google Data Studio for visualizations and reporting dashboards. Establishing standardized reporting was particularly difficult for one of the clients, the already referenced automotive group, due to the unusual reporting formats coming from certain data sources, such as Sizmek. Nonetheless, with the data transformations available in Adverity, the team at iProspect was able to successfully import these reports and harmonize them with data from other sources. This was a considerable win, since the client had previously been unable to achieve this on a global level, even with the help of their other agencies and technology partners.

Operational Impact

The additional value brought by predictive, AI-powered analysis has been immediately recognized by numerous clients, improving the trust in the agency’s work.
The whole team benefits from the agility brought by Adverity, whether it’s through streamlined client reporting or delivering brand new, proactive insights.
By automating data integration from a large number of sources, leading to accelerated reporting, the team is able to save hundreds of hours each month.

Quantitative Benefit