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Jabra Expands and Improves Online Global Presence with CDNetworks
Technology Category
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Electronics
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Jabra, a global provider of audio headsets, was facing challenges with its growing international presence and sales opportunities. The company needed to ensure that its website was always accessible in all parts of the world, no matter how remote from its native Denmark. Key target markets for growth included Hong Kong, Hawaii, New Zealand, Australia, and China. Jabra needed its website to load very quickly in these regions to maintain its reputation with potential customers and prevent site abandonment. The company was using a content delivery network to achieve better load times and “time to interaction”, but found that it did not have the international reach it needed, billing was unpredictable, and its support was lacking. There were also particular challenges when targeting China due to strict content filtering, often resulting in high latencies.
About The Customer
Jabra is a company that provides audio headsets for both work and play. Its call centre and office headsets are designed for thousands of phone calls and hours of use, while its wireless sports earbuds are rugged, waterproof and come with special features such as heart rate monitors and motion trackers. The company employs approximately 1000 people worldwide and has a growing international presence. Jabra sells its audio equipment to businesses and consumers across Europe, the Americas, and APAC. The company has enjoyed significant revenue growth in the last year and aims to continue this trend.
The Solution
CDNetworks provided Jabra with its Dynamic Web Acceleration and China Web Acceleration services, along with the support necessary to implement and maintain these solutions. CDNetworks’ ability to offer premium customer support, including both technical and customer service support and dedicated points of contact, was one of the key differentiators that led to Jabra selecting CDNetworks for this project. As well as delivering Jabra’s website to mainland China through its local content delivery network infrastructure, CDNetworks was also able to use its unrivalled local reputation to assist with obtaining the ICP licenses necessary to operate a website in China. Both international and Chinese acceleration was set up with minimum fuss and with full support throughout.
Operational Impact
Quantitative Benefit
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