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Jack Nadel International Outflanks Competitors With Custom BI Apps
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Software Design & Engineering Services
The Challenge
Jack Nadel International (JNI) is a marketing and promotional products agency that specializes in brand identity reinforcement and maintenance. The Los Angeles-based company serves as an extension of its clients’ sales and marketing teams, combining creative and unique merchandising solutions with cutting-edge information technology to help companies achieve their marketing goals. The company was facing challenges with its existing information distribution system which was slow and paper-based. This was causing delays in providing critical information to administrators, sales personnel, and staff. Additionally, JNI was experiencing data quality issues due to the interface between their Lawson ERP system and a Web front end built in Domino. These issues were causing errors in orders and billing, leading to significant business disruptions.
About The Customer
Jack Nadel International (JNI) is a privately held marketing and promotional products agency headquartered in Los Angeles. The company specializes in brand identity reinforcement and maintenance. JNI serves as an extension of its clients’ sales and marketing teams, combining creative and unique merchandising solutions with cutting-edge information technology to help companies achieve their marketing goals. Unlike many of its competitors in the promotional products industry, JNI goes far beyond branded gimmicks and trinkets. JNI’s creative team works closely with its clients to help them advance their marketing efforts. The firm relies on information to work smarter, faster, and more effectively than other firms in its field. With more than 200 employees throughout the United States, JNI depends on Information Builders WebFOCUS business intelligence (BI) platform to enable on-demand reporting from any location.
The Solution
JNI decided to integrate WebFOCUS with their order-entry system to enable self-service reporting. They created role-based dashboards that provide personnel with information. WebFOCUS was chosen due to its ease of deployment and comprehensive problem-solving capabilities. The company deployed WebFOCUS Developer Studio and built a parameter-driven reporting system integrated with JNI’s MyNadel order-processing system. This system is used by virtually everyone in the organization, including the CEO and CFO. WebFOCUS also streamlines important workflow processes. For example, instead of sending monthly packets to the sales force, reps use WebFOCUS to view sales information whenever they want. JNI uses a WebFOCUS feature – conditional styling – to alert users to specific issues that may need to be addressed.
Operational Impact
Quantitative Benefit
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