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Trumpia > Case Studies > Jack’s Surfboards drives a wave of customers to a special event that resulted in $6,000 in sales within just 5 hours.
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Jack’s Surfboards drives a wave of customers to a special event that resulted in $6,000 in sales within just 5 hours.

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
Services
  • Data Science Services
The Challenge
Jack’s Surfboards needed a way to reach all of its current and prospective customers. This was particularly challenging due to the diversity of their customer base, which included local, on-the-go customers who might respond best to text; people living out-of-town who generally check Facebook and then purchase only online; and others who respond best to email. Before using Trumpia, Jack’s Surfboards could only capture customer data by requesting email addresses at the point-of-sale. Each time it had an event, Jack’s sent out an Evite to its email list -which involved some level of data entry each time. So the retailer found it difficult to manage its opt-in list and track response rates. With multiple stores, Jack’s needed a better way to target its message. It wanted to filter and segment customers according to which store they usually visited and whether or not they lived locally or out-of-town.
About The Customer
Founded in 1957, Jack’s Surfboards is a Southern California retailer specializing in popular brands of surfboards, clothing and accessories. Initially located in Huntington Beach, the business now has seven stores including three in Huntington Beach and others in Hermosa Beach, Corona Del Mar, Irvine and Newport Beach. The company needed a way to reach all of its current and prospective customers, which was particularly challenging due to the diversity of their customer base. This included local, on-the-go customers who might respond best to text; people living out-of-town who generally check Facebook and then purchase only online; and others who respond best to email.
The Solution
Jack’s Surfboards used the Trumpia platform to quickly grow its opt-in mobile database by advertising its upcoming VIP promotional events on in-store posters, encouraging new customers to opt-in to receive the news about these sales by texting its mobile keyword, JACKS, to the Trumpia mobile short code, 69302. During one promotion last summer at its Corona Del Mar store, Jack’s Surfboards commissioned a local artist to customize all pairs of TOMS® shoes that were purchased during a one-day sales event. Using the Trumpia platform, which incorporates SMS and MMS text messaging, email, and voice broadcast, the retailer sent out 4,023 text messages and 8,114 emails in one step to its opt-in database on the day before July 18th event. In one month, Jack’s Surfboards sent out a total of five campaigns for multiple stores, including the VIP invitation to the TOMS Style Your Sole event. For just $215.00, Jack’s Surfboard sent out a combined total nearly 50,000 emails and more than 13,000 SMS text messages. Using Trumpia made it easy to manage each campaign and track the collective results.
Operational Impact
  • The System improved Jack’s ability to capture and automatically enroll an unlimited number of customers into its opt-in database.
  • Significant time savings were realized because Jack’s was able to send out messages across multiple platforms from a single, unified dashboard
  • In-store foot traffic, sales and online purchasing were all improved
Quantitative Benefit
  • Jack’s achieved real ROI for the TOMS Style Your Sole promotion, producing about $6,000.00 within about five hours. This was achieved just by selling 140 pairs of TOMS shoes.
  • Donations of TOMS shoes to children in need were increased by 140 pairs, letting Jack’s participate in the TOMS’ One for One movement™, whereby TOMS gave a pair of its shoes to a child in need with every pair that was purchased.

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