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Jim Burke Chrysler Dodge Jeep Ram Case Study
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Automotive
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Vehicle Telematics
The Challenge
Jim Burke CDJR, a family of car dealerships in Birmingham, Alabama, was facing several challenges that led them to invest in Kahu. They were having difficulty managing and locating their inventory of over 300 vehicles, which was causing delays and inefficiencies. They were also experiencing vehicle theft, which was a significant concern for the dealership. Additionally, they often found dead batteries on test drive vehicles, which further delayed the sales process. Lastly, they were facing thin margins on vehicle sales, which was impacting their profitability.
About The Customer
Jim Burke Automotive Group is a family of car dealerships that offers a wide range of vehicles to the greater Birmingham, Alabama community, including Hoover and Tuscaloosa. Their top priority is matching customers with the right vehicle, providing a range of financing options, and offering expert auto repairs. Their facilities are state-of-the-art, their staff is highly skilled, and their inventory of more than 300 vehicles is top-notch. This case study is from the perspective of Chris Browning, the general sales manager at Jim Burke CDJR.
The Solution
Jim Burke CDJR decided to invest in Kahu to address their challenges. Kahu is a vehicle telematics solution that helps dealerships manage their inventory, improve vehicle security, and enhance operational efficiencies. By taking advantage of Kahu’s features, Jim Burke CDJR was able to increase F&I profit, decrease the time spent finding test drive vehicles, bring customers back for service, and improve operational efficiencies. They also used Kahu’s stolen vehicle recovery feature to improve vehicle security and manage loaner vehicles more effectively.
Operational Impact
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