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Canto > Case Studies > Journey Beyond: Streamlining Content Management with IoT
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Journey Beyond: Streamlining Content Management with IoT

Technology Category
  • Sensors - Camera / Video Systems
Applicable Functions
  • Sales & Marketing
Use Cases
  • Smart Collateral Management
  • Time Sensitive Networking
Services
  • System Integration
The Challenge
Journey Beyond, Australia's largest experiential tourism business, faced a significant challenge in managing content for its thirteen distinct tourism brands. The company relied heavily on digital content, including photographs and videos, to showcase its unique experiences to customers. However, managing this content was a daunting task due to the distinct look, feel, and audience of each brand. The design team, which included in-house creatives, remote designers, and agency support, needed a comprehensive tool to manage the vast array of digital assets. The goal was to scale content production without overburdening the small creative team and to ensure that the right content reached the right people at the right time.
About The Customer
Journey Beyond is Australia's largest experiential tourism business, offering a range of iconic experiences, tours, attractions, and unique accommodations spread across the country. The company operates thirteen distinct tourism brands, each with a unique look, feel, and target audience. The company's creative team, led by Creative Manager Jordan Davidson, is responsible for producing engaging ads, videos, and brochures to inspire guests and showcase the unique atmosphere of each Journey Beyond experience. The team includes in-house creatives, remote designers, and agency support.
The Solution
Journey Beyond found its solution in Canto, a tool that allowed them to manage their creative content, juggle multiple brands, and deliver the right assets to the right people at the right time. The migration of tens of thousands of media assets to the new system was surprisingly easy with the Canto Connect app. Once the system was operational, it was rolled out to the wider team, receiving positive feedback. Canto's dedicated content portals for each brand made the company's imagery and video content more accessible. These portals allowed employees and external stakeholders to access curated collections for individual brands, making it easier for everyone who worked with the company's images and video content. Furthermore, Canto's video trimming feature facilitated hassle-free editing workflows.
Operational Impact
  • The implementation of Canto has significantly improved Journey Beyond's content management process. The company can now manage all of their brands from a single hub, ensuring that approved, on-brand images, videos, and marketing collateral are easily accessible. The dedicated content portals for each brand have simplified the process of finding and using the right content, saving time and effort for the creative team and other stakeholders. The video trimming feature has also streamlined the editing workflow. Moreover, the improved content management has enhanced the content experience for customers, stakeholders, and creators. The business development team, agencies, and local state tourism offices now have on-demand access to updated presentations and collateral, enabling them to produce on-brand content with less oversight. Ultimately, Journey Beyond's customers benefit from more beautiful and inspiring content.
Quantitative Benefit
  • Managed content for thirteen distinct tourism brands from a single hub
  • Successfully migrated tens of thousands of media assets to a new system
  • Created dedicated content portals for each of the company's brands

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