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Journey to funding success with Mosaic
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
In 2020, Canvas tripled its revenue and headcount. As they scaled ARR, they knew they would come face to face with additional investment opportunities where a rigorous outline of their financial foundation and plans for growth would be tested. Preparing for investor funding meetings is hard. It’s the round where rubber meets the road, where the promise and hope from Series A has to be met with numbers and projections that support milestones rooted in financial fundamentals. The process requires meticulous planning, multi-scenario analysis, and accurate business metrics that instill investor confidence. The Canvas team needed a way to deliver their compelling growth narrative to investors. To succeed, they needed to run end-to-end financial planning quickly and accurately. This included building pro-forma financial statements, modeling complex scenarios around headcount, understanding the ROI on their sales and marketing spend, and the subsequent effect on CAC. They also needed a way to quickly package financial insights into fundraising materials to easily communicate their growth story.
About The Customer
Canvas seeks to help companies build diverse teams with confidence. Their mission is to remove barriers and create access to make recruiting simpler and more equitable for everyone - including their own team! While focusing on talent is their key priority, scaling to support larger more complex companies is also top of mind. To do so, Canvas had to hit the ground running with investors to tell their story of future growth.
The Solution
Instead of relying on the traditional labor-intensive process of creating and building scenarios in disconnected spreadsheets, the team took a more forward-thinking approach. They integrated Mosaic, a strategic finance platform designed to scale fast. Within days, Mosaic connected the team with real-time financial insights that allowed them to answer fundraising due diligence questions in seconds. The platform allowed Canvas to automatically generate key SaaS metrics supported by best-in-class visualizations. Using the Mosaic analysis canvas, Canvas was able to effortlessly share financials and KPIs with new and existing investors showcasing their mastery and highlighting their growth story. Leveraging the power of Mosaic Planning, the Canvas team was able to plan for, and share the outcomes of multiple scenarios, satisfying intense deep dives with investors quickly and efficiently.
Operational Impact
Quantitative Benefit
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