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Jump A Roos smashes their previous record attendance day by 83% by sending promotions via email and texts.
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
The Challenge
Jump A Roos, an indoor Family Entertainment Center, was looking for a cost-effective way to attract new customers and maintain a solid foundation of repeat visitors. They had previously tried different types of marketing but were now interested in mobile text marketing. The company caters to families and children, so they needed a solution that would help them communicate with parents directly and effectively. They were also looking for a way to consolidate existing contacts and newly collected contacts into one comprehensive database.
About The Customer
Jump A Roos is an indoor Family Entertainment Center that features inflatable obstacle courses, slides, premium jumping games, redemption games, and a variety of private party rooms. The entertainment center is open for kids 12 years-old and younger. In 2012, Jump A Roos was named the winner of “Best Indoor Activity” by South Florida Parenting Magazine’s Kids Crown Awards. The company was looking for a cost-effective way to attract new customers and maintain a solid foundation of repeat visitors.
The Solution
Jump A Roos implemented Trumpia’s multi-channel marketing solution. They launched several promotional campaigns, each with a unique goal and call-to-action. The bulk of these campaigns involved sending promotional SMS messages, coupled with email notifications and/or social media announcements, informing their customers about current specials. For example, they texted a mobile coupon to their primary store database offering 50% off a single admission on a Saturday, Sunday, or Monday and increased their average attendance by 30%. They also texted their new-store database on a Wednesday afternoon announcing that Thursday admission would be half off, and was able to increase their revenue from the previous Thursday.
Operational Impact
Quantitative Benefit
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