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Verloop.io > Case Studies > Kaarva Uses a WhatsApp Chatbot to Generate, Qualify and Support over 100,000 Customers
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Kaarva Uses a WhatsApp Chatbot to Generate, Qualify and Support over 100,000 Customers

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • System Integration
The Challenge
Kaarva, a fintech startup, was facing challenges in managing its operations with 3 separate WhatsApp Business Accounts and a team of agents. The company was looking for a solution that could automate its processes, provide advanced customer behavior analytics, and serve as a single touchpoint for their customers. The platform needed to be engaging, easy to use, vernacular, and scalable without major reinvestments. Furthermore, it had to be less data-intensive and capable of sending necessary financial documents even in 2G and 3G networks.
About The Customer
Kaarva is a fintech startup that provides the next generation of financial services to India's expansive middle-class market. The company was founded in 2017 and has over 100,000 customers from more than 100 companies. Kaarva's primary product is a payroll framework that allows individuals to have access to their monthly stipends on-demand. The company's target market includes school teachers, government employees, industrial workers, and other individuals who only get paid on a monthly basis. Kaarva uses WhatsApp as its primary channel for onboarding, engaging, and servicing customers.
The Solution
Kaarva decided to use WhatsApp's Business APIs and Verloop.io to run its operations. With the APIs, Kaarva was able to have a single touchpoint for their customers to talk to, an automated flow, and advanced customer behavior analytics. The company was able to send notifications on WhatsApp, which performed better in almost every metric when compared to its alternatives. The APIs also allowed Kaarva to send necessary financial documents through WhatsApp even in 2G and 3G networks. The switch from several Business accounts to the APIs was primarily driven by the need for scale and automation.
Operational Impact
  • Kaarva was able to run its operations almost entirely using WhatsApp's Business APIs.
  • The company was able to have a single touchpoint for their customers to talk to, an automated flow, and advanced customer behavior analytics.
  • Kaarva was able to send necessary financial documents through WhatsApp even in 2G and 3G networks.
Quantitative Benefit
  • Kaarva was able to support over 100,000 customers using WhatsApp's Business APIs and Verloop.io.

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