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Motive > Case Studies > Keep Truck in Flying Star Transport Case Study
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Keep Truck in Flying Star Transport Case Study

Applicable Industries
  • Oil & Gas
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
The Challenge
Flying Star Transport, a company in the oil and gas industry, had been using Electronic Logging Devices (ELDs) for 15 years. However, the proprietary environment of their former ELD provider was starting to limit their opportunities to integrate and innovate operations. Additionally, the hardware was becoming outdated and required a significant investment to replace. This led Flying Star to evaluate the current offerings in the ELD market. They found that many of the solutions lacked product maturity and felt like they were teaching trucking to some of the vendors.
About The Customer
Flying Star Transport is a company based in Amarillo, Texas, operating in the oil and gas industry. The company has a fleet size of 55 and has been proactive in adopting technology to enhance its operations. This includes the adoption of Electronic Logging Devices (ELDs) 15 years ago. However, the company faced challenges with their former ELD provider, whose proprietary environment started to restrict their opportunities to integrate and innovate operations. Additionally, the hardware was becoming outdated and required a large investment to replace.
The Solution
Flying Star Transport decided to evaluate KeepTruckin, an ELD solution that had received investment from Google. They were surprised to find a team of people who were genuinely excited about developing a great ELD. They were impressed by the KeepTruckin Dashboard, which they found to have a modern, clean, and intuitive feel. This was a refreshing change from the other solutions they evaluated, which felt like they hadn't been updated since the 90s. They also found the driver experience with KeepTruckin to be incredibly easy to use. The targets that appear when the driver downloads and uses the app are like a built-in trainer, making the training process simple.
Operational Impact
  • Flying Star Transport found the KeepTruckin ELD solution to be modern, clean, and intuitive.
  • The driver experience with KeepTruckin was incredibly easy to use, with built-in targets that made the training process simple.
  • The company was delighted to have KeepTruckin as a partner, describing them as young, smart, and innovative.

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