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Keeping Information Fresh at Utz Quality Foods
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
Utz Quality Foods, a snack food company, faced the challenge of keeping decision-makers informed of sales and distribution information, obtained daily from a widely dispersed sales force. The company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods. The company needed a system that allows managers to quickly gather and analyze current sales and distribution information.
About The Customer
Utz Quality Foods, Inc. is a national player in the consumer packaged goods industry, servicing large retail customers like Sam’s Club and Costco as well as major supermarket chains. The company coordinates sales and production of over 20,000 pounds of potato chips every hour, and manages more than 700 plus delivery routes to 30,000 stores. The Hanover, Pennsylvania-based company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods.
The Solution
Utz Quality Foods harnessed the power of BI to create a Web-based system that generates reports based on data gathered from hand-held devices in the field, so managers can quickly access and analyze timely information. The company uses WebFOCUS to coordinate the timing among its production, marketing, sales, and distribution operations. WebFOCUS is at the heart of a system called UtzFOCUS, which allows managers to quickly gather and analyze current sales and distribution information. Authorized users can determine how much of a certain product is selling on any given day, how much was sold into a particular store or chain, at what price, and in response to what promotions.
Operational Impact
Quantitative Benefit
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