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CDNetworks > Case Studies > King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks
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King Jouet upgrades its website to handle seasonal surges in demand, thanks to CDNetworks

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
King Jouet, a major toy retailer, operates an e-commerce website that experiences a significant surge in traffic during the holiday season. The number of page views increases by a factor of eight in November-December, with sales during the first ten days of December equivalent to the entire month of January. The company needed a solution to manage these seasonal traffic spikes without investing in additional servers. Previously, King Jouet had used another content delivery network, but it was costly.
About The Customer
King Jouet is a leading toy retailer based in France. Founded in 1989, the company operates over 200 stores, including seven in Switzerland. Its e-commerce website, www.king-jouet.com, is an integral part of its business, offering a reservation service where customers can reserve items online and purchase them in their nearest King Jouet store. In 2013, the service was expanded to include a click-and-collect option, allowing customers to buy items online and pick them up at the nearest store. Due to the highly seasonal nature of the toy retailing business, the website sees a surge in traffic just before the Christmas holidays.
The Solution
To manage the seasonal traffic surge, King Jouet decided to use CDNetworks' content delivery network. The network stores objects in cache for seven days, and CDNetworks’ own IT infrastructure absorbs the seasonal spikes in traffic. This solution allows King Jouet to control seasonal traffic spikes without investing in additional servers. CDNetworks' caching system provides a stable, reliable e-commerce website, ensuring that customers can buy items online without experiencing slow website load, delays, or interruption, even during the Christmas rush.
Operational Impact
  • King Jouet now has an IT infrastructure that expands website capacity to handle the holiday season.
  • The company has a system that is four to five times better value than the previous CDN.
  • The website performance is stable and reliable, even during peak traffic periods.
Quantitative Benefit
  • The cost of the CDN solution from CDNetworks is four to five times less than the previous CDN used by King Jouet.

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