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Cleo > Case Studies > Krispy Kreme DOUGHNUTS
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Krispy Kreme DOUGHNUTS

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Supply Chain Visibility
Services
  • System Integration
The Challenge
Krispy Kreme, a global doughnut and coffeehouse chain, faced a significant challenge in its supply chain operations. The company needed to deliver millions of freshly baked goods to hundreds of stores every 2 to 4 hours. The challenge was to do this quickly and cost-effectively. The company's focus was to improve its supply chain operations by better managing high volumes of data transactions.
About The Customer
Krispy Kreme is a renowned doughnut and coffeehouse chain that has been in business for over 70 years. The company operates 773 stores and has expanded globally to 22 countries since 2000. Krispy Kreme is known for its unique range of doughnuts and other baked goods. The company's business model involves delivering freshly baked goods to its stores every 2 to 4 hours, which presents a significant logistical challenge.
The Solution
To address its supply chain challenges, Krispy Kreme implemented the EXTOL EDI Integrator for I (EEI). This solution allowed the company to process greater transaction volumes, enabling it to manage its high-volume data transactions more effectively. The EXTOL EDI Integrator also provided exception rules for proactive alerts and notices, allowing Krispy Kreme to respond quickly to any issues in the supply chain. Additionally, the solution enabled Krispy Kreme to onboard more trading partners faster, further enhancing its supply chain operations.
Operational Impact
  • The implementation of the EXTOL EDI Integrator for I (EEI) resulted in significant improvements in Krispy Kreme's supply chain operations. The company was able to process greater transaction volumes, enabling it to manage its high-volume data transactions more effectively.
  • The solution provided exception rules for proactive alerts and notices, allowing Krispy Kreme to respond quickly to any issues in the supply chain.
  • The EXTOL EDI Integrator also enabled Krispy Kreme to onboard more trading partners faster, further enhancing its supply chain operations.
Quantitative Benefit
  • Produced 100% ROI

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