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C5i > Case Studies > Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights
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Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions
  • Business Operation
Use Cases
  • Predictive Quality Analytics
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge
The client, a leading technology company, had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. Until this initiative was planned and launched, different geographic regions (GEOs) teams were using their own reporting and insights techniques and methodologies to keep track of changing business patterns. To drive more accountability and consistent reporting practices, the client specifically required data from different sources to reside in a single platform where reporting, BI, and insights would reside.
About The Customer
The customer is a leading US PC manufacturer operating in the Information Technology industry. The company had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. The company operates in different geographic regions (GEOs), each of which was using its own reporting and insights techniques and methodologies to keep track of changing business patterns. The company sought to drive more accountability and consistent reporting practices by requiring data from different sources to reside in a single platform where reporting, BI, and insights would reside.
The Solution
Blueocean Market Intelligence conducted a series of workshops to understand different data sources, the significance of business unit KPIs and metrics, closely watched numbers by GEOs, workflow management for all the varied data sources, and a common primary identifier to connect different customer touchpoints under one single source of truth. They created a data source and process blueprint that was used as the reference guide for implementation and deployment of the Big Data platform. Blueocean Market Intelligence set up a global delivery center with a team of Big Data specialists and business analysts to drive seamless transition between business and technical requirements. After client approval, the team set up a proprietary technology stack based on different technology arms (e.g – APIs) to drive different extraction procedures, Amazon S3 for storage, Talend solution for data classification and ETL processing, and a combination of Tableau / Qlikview for reporting business KPIs and metrics.
Operational Impact
  • Achieved seamless integration of 40 disparate data sources, which currently processes over 250 data transformations daily.
  • Created 64 standardized dashboards with 8,300 instances of ad hoc analysis and insights delivered to the client in the first four months.
  • Established a world-class data architecture and governance practice, empowering data enrichment, visualization, and multichannel analytics.
Quantitative Benefit
  • Achieved $85 million in incremental revenue.

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