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Large pharmaceutical company improved city specific sales through weather based geo-targeting
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Replenishment
Services
- Data Science Services
The Challenge
The client, a leading pharmaceutical company, was seeking to drive better city/state-specific campaigns to increase the adoption and sales of their sunscreens. They wanted to develop weather-based campaigns to drive effective selling of the seasonal product and enhance the ROI on campaigns. The challenge was to understand the business drivers, activities, and define the type of business scenarios and products that could be ingested in the campaign.
About The Customer
The customer in this case study is a leading pharmaceutical company. The company operates in the consumer goods and services industry. The company was looking to drive better city/state-specific campaigns to increase the adoption and sales of their sunscreens. They wanted to leverage weather-based campaigns to drive effective selling of the seasonal product and enhance the return on investment on their campaigns.
The Solution
Blueocean Market Intelligence provided a solution by conducting a series of workshops to understand the business drivers, activities, and also defined the type of business scenarios and products which could be ingested in the campaign. They prepared and integrated several data sources such as social media, weather information, transactional data, and past campaign information. They built city and state-wise models to plan, deploy, and measure effective campaign ROI. They also designed, deployed, and measured campaigns effectiveness and tweaked the models to ensure relevancy and maximum outputs.
Operational Impact
Quantitative Benefit
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