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Leadoo Case Study
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Process Control & Optimization
Services
- System Integration
The Challenge
Leadoo, a conversion optimization platform, was facing challenges with customer integrations. As they help their customers generate and convert more leads, they wanted the Leadoo service to integrate seamlessly with their pre-existing processes. Prior to using Cyclr, Leadoo dealt with these integration requests in two ways: sending the information for how to achieve the integration to the customer, relying on the customer fulfilling and correctly setting up their integration on Zapier themselves, or directly creating the integration for their customer inside their own Zapier account. This required some back and forth to scope their user's integration requirement and Leadoo to get the customers credentials and authenticate on their behalf.
About The Customer
Leadoo is a conversion optimization platform that offers tools for automation and interaction to help their customers maximise the conversion of leads they get from their website. Led by CEO Mikael da Costa, the company has grown its suite of optimisation tools to include automated bots, live chat services, user profiling, a CRM and advanced analytics. Leadoo gives their customers a toolset to gain a better understanding of their website traffic, mechanisms to increase conversion and to manage their business. Automation is a key element to Leadoo's proposition, making the need for a wide range of integrations a critical feature.
The Solution
Leadoo found Cyclr, an embedded iPaaS solution, to have substantial advantages. Cyclr allowed Leadoo to directly resolve customer integrations inside Leadoo itself, while providing the ability to rapidly scale the number of natively supported integrations. It also empowered Leadoo to expediently resolve any custom user integration requests. As a first step to natively supporting their users' need to bring their Leadoo data into their existing CRM they started by creating an integration with Hubspot. This integration combines their users Hubspot sales data with website data, enabling them to get a better picture of their customers actions and interactions. This in-turn allows the customer to both refine marketing messaging and make sales representative contacts more timely and informed, increasing conversion rates.
Operational Impact
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