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Learning is Top Priority at PureCars Thanks to Mindtickle
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Automotive
Applicable Functions
- Human Resources
Services
- Training
The Challenge
PureCars, an automotive software company, was facing challenges with its existing basic learning management system that offered a poor experience for the end user. The Director of Learning and Development at PureCars, Chelsey Moon, was tasked with supporting sales enablement and serving as an advisor across all other departments. She was looking for a robust solution that would not only engage employees but would also drive her efforts to build an entire learning ecosystem. The challenge was to find a solution that offered an exceptional user experience and tools that helped internal collaboration.
About The Customer
PureCars is a company based in Atlanta, Georgia, founded in 2007. The company specializes in providing advertising and software solutions for automotive dealerships, transforming the way auto dealers make marketing decisions. The company works with all major automotive brands. With over 200 employees, PureCars is committed to enhancing its learning and development programs to ensure its employees are well-equipped with the necessary skills and knowledge to perform their roles effectively.
The Solution
PureCars adopted Mindtickle, a comprehensive learning platform, to increase learning engagement across employees on the sales team and within other departments. With 68% of employees as active Mindtickle users, training completion rates are higher than ever. The platform provided ease of use not just for PureCars employees, but also for the admin, Chelsey Moon. She was able to easily create Courses and Missions, make quick updates, and track both completion and performance for individuals, teams, and departments. The platform was also available via mobile device, making it convenient for sales reps to access what they need wherever they are. Moon was able to develop automated learning tracks for specific roles to supplement live training orientations and job shadowing activities.
Operational Impact
Quantitative Benefit
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