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CallTrackingMetrics > Case Studies > Leveraging Call Tracking for Enhanced Advertising Results: A Case Study on Loud Rumor

Leveraging Call Tracking for Enhanced Advertising Results: A Case Study on Loud Rumor

Applicable Industries

Telecommunications

Applicable Functions

Quality Assurance
Sales & Marketing

Use Cases

Time Sensitive Networking
Track & Trace of Assets

Services

Testing & Certification
Training

The Challenge

Loud Rumor, an advertising management agency, was facing the challenge of accurately tracking the leads generated from their clients' AdWords and Facebook Advertising campaigns. The traditional method of tracking leads through form submissions was proving insufficient, as many small businesses were receiving a significant portion of their leads via phone calls. Without a proper system to track these marketing calls, Loud Rumor was missing out on crucial lead tracking data. This was particularly problematic as their clients, primarily small businesses, heavily relied on these numbers to evaluate the effectiveness of their marketing campaigns. The challenge was to find a solution that could accurately track and analyze the leads generated from phone calls, providing valuable insights into the quality of the leads, the reasons for the calls, and the effectiveness of the clients' sales strategies.

About The Customer

Loud Rumor is an internet marketing company that specializes in new customer generation for small businesses. The company offers AdWords management and Facebook Advertising as top services. Founded by Mike Arce, Loud Rumor has a passion for local businesses and is committed to helping them grow. The company works with a diverse range of small businesses, from blinds, shutters, and drapery companies to dentists and dog trainers. Regardless of the industry, Loud Rumor uses CallTrackingMetrics for all their clients to track leads and ensure the effectiveness of their sales strategies.

The Solution

Loud Rumor turned to CallTrackingMetrics, a call tracking tool, to address their challenge. CallTrackingMetrics allowed Loud Rumor to track which ads people were calling from, why they were calling, and the quality of the lead. The platform recorded all these sessions, enabling Loud Rumor to review each call individually for more detailed information. This solution provided Loud Rumor with the opportunity to evaluate their clients' phone lead handling strategies and assess their salespersons' phone skills. If a recurring problem was identified, such as a salesperson not closing the deal over the phone, Loud Rumor could confidently determine that the ads were not the issue. Additionally, CallTrackingMetrics helped Loud Rumor understand why people were calling their clients, the specific products mentioned over the phone, and the type of language used, which could be incorporated as keywords in the ads and landing pages.

Operational Impact

The implementation of CallTrackingMetrics has brought significant success for Loud Rumor's clients. The tool has not only enabled accurate tracking of leads generated from phone calls but also provided valuable insights into the quality of the leads and the effectiveness of the clients' sales strategies. This has allowed Loud Rumor to optimize their clients' campaigns and targeting methods based on the data gathered, leading to improved results each month. Furthermore, the ability to understand why people call their clients and the specific products mentioned over the phone has provided valuable material for refining the ads and landing pages. Overall, the use of CallTrackingMetrics has enhanced the effectiveness of Loud Rumor's services, leading to increased customer satisfaction.

Quantitative Benefit

A blinds, shutters, and drapery company received 32 quality phone leads through their PPC ads in one month, with 9 appointments booked on the first call.
A local dentist closed 60% of their leads on the first call.
A dog trainer received 19 calls in one month, with 63% of them identified as quality leads from people interested in their services.