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Acquia DAM > Case Studies > LiveWire's Digital Transformation: Enhancing Customer Experience with IoT
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LiveWire's Digital Transformation: Enhancing Customer Experience with IoT

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Product Research & Development
  • Quality Assurance
Use Cases
  • Construction Management
  • Inventory Management
Services
  • System Integration
  • Testing & Certification
The Challenge
LiveWire, an electric motorcycle brand, aimed to deliver a rich, multimedia digital experience to its customers. However, the company faced significant challenges due to its tightly coupled code and content. The company's previous experience had been custom-built as an AngularJS application, which was an entirely static website. This meant that any media or content update required application code deployment. This process was complex and time-consuming, even for simple updates. Additionally, the Agile development team responsible for handling application code deployment was also responsible for content updates, leading to resource inefficiencies. Content and page components were not built or exposed in a way that allowed them to be easily reused across the site. Editors had to forego many of the functionalities inherent to modern CMSs, from simple conveniences to process enhancements.
About The Customer
LiveWire is an electric motorcycle brand that is part of the Harley-Davidson lineage. The company's ambition is to be the most desirable electric motorcycle brand in the world. With a dedicated focus on electric vehicles, LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling. LiveWire's guiding vision is to create the next generation of motorcycles, with products and experiences that merge the power and technology of electric vehicles with the unique, soulful connection that comes from an analog machine.
The Solution
To overcome these challenges, LiveWire collaborated with enterprise software consulting firm EPAM. The team conducted stakeholder interviews to understand existing business and technical bottlenecks and pain points. They took an agile, phased approach toward achieving sustainable content management, beginning with a “quick win” strategy and minimal viable product (MVP) that focused on the most frequently changed site content. EPAM transformed the static LiveWire application into a dynamic CMS-backed website, combining Drupal’s power and editorial capabilities with its highly interactive AngularJS front end. This involved implementing Drupal in a headless or fully decoupled paradigm. The teams leveraged Drupal’s rich API support to take a “content-as-a-service” approach, seamlessly integrating the powerful CMS into the existing front-end web application. LiveWire also replaced its cumbersome legacy media library with Acquia DAM, establishing a single source of truth for digital assets across the broader organization.
Operational Impact
  • The transformation of LiveWire's website has led to significant operational improvements. The site’s media-rich pages effectively capture the emotion and experience of riding LiveWire motorcycles, and allow communications specialists to seamlessly update media and its related content. The site’s Bike Builder allows customers to experience motorcycle customization options without the need to visit a showroom in person. The new data-driven back end of the site supports easy management of the company’s rapidly expanding set of locations. The shift to a headless implementation has improved overall site performance, which further boosts customer experience and satisfaction. The teams continue to iterate, launching five European websites in June 2022 based on a brand new ReactJS/NextJS front end to take advantage of Drupal as a headless CMS and allow greater flexibility for integrations and the future of digital experiences at LiveWire.
Quantitative Benefit
  • Google Lighthouse testing mobile scores increased from around 10 to over 50
  • Cumulative Layout Shift (CLS) improved from .158 to a perfect score of 0.0
  • Upon launching a preorder page for the new S2 Del Mar Launch Edition bike model, preorders sold out in about 20 minutes

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