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Tableau > Case Studies > Lucky Voice Recoups Tableau Visual Analytics Investment in Weeks
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Lucky Voice Recoups Tableau Visual Analytics Investment in Weeks

Technology Category
  • Application Infrastructure & Middleware - Data Visualization
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Quality Analytics
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
Lucky Voice, a leading U.K. provider of karaoke services, was facing challenges with its outmoded booking system for reporting. The company was in need of a solution that could introduce live reporting on karaoke bars performance throughout the business. The developers were spending a significant amount of time on report generation, which was slowing down the company's progress. The company was looking for a solution that could provide real-time, detailed reporting to meet the increased demand due to the company's growth.
About The Customer
Lucky Voice is a leading provider of karaoke services in the U.K. The company offers a network of private karaoke bars throughout the U.K., an online karaoke experience, and pay-as-you-go solutions for venues and operators. This enables tens of thousands of customers to sing along to their favourite songs every day. The company was founded in 2005 and is headquartered in London. The company's growth has led to an increased demand for real-time, detailed reporting.
The Solution
Lucky Voice decided to standardize on Tableau for business intelligence. The Tableau visual analytics technology is now the standard reporting mechanism for Lucky Voice. The solution enables the team to analyze almost any aspect of the business in real-time. Data associated with the performance of each of the Lucky Voice karaoke bars, total booked and forecast revenue, the song catalog, and the demand for drinks and food is available in dashboards which can be filtered, highlighted, and drilled into. This seamless insight into business performance accelerates trusted decision making and enables Lucky Voice to tailor its services to best meet customers’ needs—and drive revenue growth.
Operational Impact
  • The solution has provided valuable reporting data that might otherwise have been buried and overlooked in a spreadsheet.
  • The visual analytics also frees developers from the burden of report generation to focus on other critical tasks, like the new touchscreen Web platform that serves up the songs in the bars.
  • The solution has also provided insight that led to hundreds of thousands of dollars of free promotion.
Quantitative Benefit
  • Delivered complete return on investment in a few weeks
  • Deployed and productive in one day
  • Freed developers’ time to concentrate on revenue-generating opportunities

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