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Major CPG Company Finds Success With End-To-End Digital Transformation
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
- Electronics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Inventory Management
- Predictive Maintenance
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
- System Integration
The Challenge
The CPG company faced stagnated or declining sales due to changing consumer preferences and rising costs. The company decided to transition from an agriculture-based business to manufacturing consumer electronics and accessories, which posed challenges in sourcing electronic components, securing plant capacity, setting up a reverse supply chain, and establishing new distribution channels. The company also needed to develop an understanding of demand for the new products and maintain revenues from old products to fuel the transformation. This required building a new business model with global standards and synchronized planning and management processes.
About The Customer
The customer is a major consumer packaged goods (CPG) company with over a century of history. It operates in 180 countries, has annual revenues exceeding $50 billion, and owns six of the top 15 international brands in its category. The company has deep roots in agriculture and has enjoyed long-term success. However, changing consumer preferences and rising costs have led to stagnated or declining sales in certain markets, threatening the traditional business model and placing pressure on margins. In response, the company invested heavily in research to develop and launch alternative products to appeal to existing and new customers.
The Solution
The company initially changed supporting applications in a piecemeal fashion, focusing on scalability, functional capabilities, and ROI. E2open was chosen for its ability to capture and act on demand and supply signals in real-time, enforce global standards, and provide visibility into multiple supply chain tiers. The company required an open platform to add capabilities, processes, partners, and stakeholders in steps. E2open was the only vendor that could connect all value chain members, providing integrated demand sensing, supply and demand planning, and business execution capabilities. The company elevated e2open to the supply chain software platform of choice for the transformation.
Operational Impact
Quantitative Benefit
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