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Makezu: Revolutionizing Customer Engagement on Twitter
Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Building Automation & Control
- Time Sensitive Networking
Services
- System Integration
- Testing & Certification
The Challenge
Makezu, a startup co-founded by Hélène Lucien and Anne-Sophie de Gabriac, was created to help bootstrapped startups, entrepreneurs, and small businesses send personalized messages to target customers on Twitter. The challenge was to find potential customers on Twitter and send them a personalized message when they express a need for a product, especially at important life milestones. The goal was to assist businesses with low budgets or small teams to find and interact with their target audience. However, neither of the co-founders had a development background, which posed a significant challenge in building the Makezu app.
About The Customer
Makezu is designed for bootstrapped startups, entrepreneurs, and small to medium-sized businesses with low budgets or small teams. These businesses are looking for an effective way to find and interact with their target audience on Twitter. They want to send personalized messages to potential customers, especially when these customers express a need for a product or are at important life milestones. The businesses using Makezu are interested in analytics to measure the effectiveness of their campaigns, such as the number of messages sent, the number of clicks obtained, and the number of social profiles reached.
The Solution
The solution came in the form of Bubble, a no-code tool that allowed the co-founders to build Makezu without recruiting a development team. After registering and linking their Twitter account to Makezu, users can create a campaign. They describe the product or service they sell using keywords, or select a related major life event from a growing list. They write a template for the message that they wish to send to potential customers, and Makezu determines the most opportune time to send it. Makezu also provides users with important analytics, including the number of messages sent, the number of clicks obtained from the dashboard tab, and the number of social profiles reached.
Operational Impact
Quantitative Benefit
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