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Marfeel's Mobile Website Solution for Den of Geek
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Den of Geek, a blog dedicated to serving the superfan, was facing challenges with its mobile website. The site was not adaptive to various mobile devices and did not offer a complete monetization suite, which resulted in low mobile interaction and small earnings from mobile. The primary audience of Den of Geek consists of 18-44 year olds, who are passionate about their entertainment choices. The publisher was looking for a solution that would optimize new mobile user discovery, increase user engagement, and monetize mobile traffic generated by mobile site’s visits. Marfeel’s partnership with Google and its allowance for publishers to plug in their own ad partners was especially appealing to the publisher.
About The Customer
Den of Geek is a blog dedicated to serving the superfan. It is the fastest growing geek site in the world, covering the latest TV, Movies, Games, Comics and Book news and reviews. It offers in-depth analysis of the characters, plot lines and back stories that its audience craves. The primary audience of Den of Geek consists of 18-44 year olds, who are passionate about their entertainment choices; from millennial geeks to ‘fanboy fathers’ with a broad age range of enthusiastic and socially vocal influencers, with a gender break-down of 35% female / 65% male.
The Solution
Marfeel built a brand new mobile website for Den of Geek, which is mobile-adaptive, native and customized specifically to the publisher. The new website makes the graphical content stand out and takes into consideration its user experience. It has a dynamic architecture which evolves over time, based on the client’s needs and requirements and drives a deeper engagement, contributing directly to user engagement and optimized ad revenue. Using Marfeel’s proprietary technology, data is continually analyzed and optimized, ensuring a better presentation/ layout of content, while substantially increasing revenues.
Operational Impact
Quantitative Benefit
