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Watershed > Case Studies > Match Group's Climate Strategy: A Case Study on Corporate Social Responsibility
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Match Group's Climate Strategy: A Case Study on Corporate Social Responsibility

Technology Category
  • Sensors - Environmental Sensors
Applicable Industries
  • Finance & Insurance
  • National Security & Defense
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Leasing Finance Automation
  • Outdoor Environmental Monitoring
The Challenge
Match Group, the parent company of several global dating services, was facing the challenge of integrating sustainability and climate change mitigation into its corporate strategy. The company, which includes brands like Tinder, Match.com, OkCupid, and others, had no dedicated function for Corporate Social Responsibility (CSR) and was looking for ways to reduce its carbon footprint and contribute positively to the environment. The challenge was not only to measure and reduce the company's emissions but also to engage employees and users in sustainability initiatives. The company needed to set ambitious targets in line with the Science Based Targets initiative (SBTi) and ensure progress towards these goals.
About The Customer
Match Group is a leading provider of dating services with a vast portfolio of brands including Tinder, Match.com, Meetic, OkCupid, Hinge, Pairs, Plenty of Fish, OurTime, Azar, Chispa, Hyperconnect, BLK, and The League. The company's mission is to spark meaningful connections for people around the world. As part of its commitment to being a good corporate citizen, Match Group has taken significant steps towards addressing climate change and integrating sustainability into its corporate strategy. The company believes that addressing climate change is not only crucial for the planet but also a priority for its employees, users, and shareholders.
The Solution
Match Group partnered with Watershed in 2022 to measure and reduce its carbon emissions. The company completed its first audit-grade measurement across all 13 subsidiaries and achieved net zero for its scope 1 and 2 emissions by purchasing high-quality Energy Attribute Certificates and reforestation credits, removing over 2,000 tonnes of carbon. In addition to these measures, Match Group also launched internal initiatives to engage employees in sustainability efforts. One such initiative was the 'Going Green' contest, where employees were invited to share ideas for how the company's brands could make a positive environmental impact. One of the winning ideas was a partnership with One Tree Planted, a nonprofit organization focused on global reforestation, to plant a tree for every successful connection on their apps.
Operational Impact
  • The implementation of Match Group's climate program has had significant operational benefits. The company has been able to establish a clear baseline for its emissions and set ambitious targets for reduction, ensuring progress towards its sustainability goals. The 'Going Green' contest and other initiatives have also fostered a culture of sustainability within the company, engaging employees from various departments in climate work. This has underscored the importance of sustainability as a business-critical mission and has helped to integrate it into all aspects of the company's operations. Furthermore, the company's commitment to climate action has resonated with its users and shareholders, reinforcing its reputation as a responsible corporate citizen.
Quantitative Benefit
  • Achieved net zero for scope 1 and 2 emissions in 2022
  • Removed over 2,000 tonnes of carbon through the purchase of Energy Attribute Certificates and reforestation credits
  • Planted thousands of trees across the globe through a partnership with One Tree Planted

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