Download PDF
Maximize Premium Video on Demand Revenues
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- System Integration
- Testing & Certification
The Challenge
The MSO was facing a challenge with their Video on Demand (VoD) system. An error occurred with the movie poster server that delivers information to the set-top box. Subscribers would select a preferred title and receive something else, causing them to abandon the movie within the first few minutes of the rental. The MSO lacked direct visibility into the VoD experience from a subscriber’s point-of-view and wanted to understand why so many VoD views were abandoned within the first few minutes of purchase. VoD delivery is a complex, multi-step process. A typical user’s journey includes connecting, authenticating and finally accessing the chosen content. Behind the scenes, thousands of packets are passed between multiple servers and during these exchanges, any number of issues can occur.
About The Customer
The customer is a Tier 1 North American multiple system operator (MSO) that offers over 30,000 Video on Demand (VoD) titles each month. The most valuable of these are the pay titles, especially new releases. With multi-day viewing and high-definition options available, a new release can earn several million dollars, in just the first three days. The MSO is committed to ensuring the best possible experience for its customers and has deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services.
The Solution
The MSO deployed the nGeniusONE® Service Assurance solution to gain an end-to-end view of its VoD services. After a recent load of new releases into the VoD system, the MSO received alerts from nGeniusONE about an abnormal increase in short duration views. With nearly 40% of VoD viewing expected within the first three days of a title’s release, the operations team had to act quickly to take advantage of the uptake window. Within a few short hours, the nGeniusONE solution enabled technicians to discover a skipped entry in the movie poster display database as the cause of the short duration views and abandoned content.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Vodafone Hosted On AWS
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
Case Study
SKT, Construction of Smart Office Environment
SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.