Download PDF
McConnell Air Force Base uses Trumpia to connect with service personnel and their families
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- National Security & Defense
Applicable Functions
- Sales & Marketing
Use Cases
- Public Warning & Emergency Response
Services
- System Integration
The Challenge
McConnell Air Force Base, home to thousands of soldiers, civilians, veterans and their families, was facing a challenge with low event attendance and underutilization of their recreational facilities. Despite the marketing team's commitment to throwing the best events possible on the base, they were struggling to engage with the McConnell family effectively. They realized that they needed a better way to grow their contact list and reach out to the base’s community. They decided to opt for Trumpia’s strategic texting solution based on strong recommendations from other military bases.
About The Customer
McConnell Air Force Base is a military base located in Wichita, KS. It is home to thousands of soldiers, civilians, veterans and their families. The base is comprised of the 22nd Air Refueling Wing, the 931st Air Refueling Wing and the Kansas Air National Guard’s 184th Intelligence Wing. The base's marketing team is committed to engaging with the McConnell family and organizes various events for the base community.
The Solution
McConnell Air Force Base planned a new campaign called “Text to Refuel” with the aim of gathering more contacts and increasing base facility usage. They used Trumpia's mobile keywords feature for this campaign. The campaign exceeded their goal of 100 signups, attracting over 500 text subscribers. Additionally, they saw their email subscribers jump by almost 30% to over 900. They also used Trumpia for sending out messages for flash ticket sales and upcoming events. They are planning on using Trumpia in a future campaign to drive Air Force Club membership.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Data Capture for Afghanistan Forces
Electronic equipments on the field of Afghanistan provided information on the status of the vehicle and to identify potential threats surrounding it to the British Force. The monitoring and interpretation of this data requires robust and sophisticated digitization for data capture and communication.
Case Study
Major Aerospace Company Automates Asset Management
The O&M division of an aerospace and global security company was using spreadsheets to manually track more than 3,000 assets assigned to students and staff. Maintaining audit trails for this high volume of equipment became increasingly time-consuming and challenging. The chore involved knowing precisely what equipment was on hand, what had been issued, its location and the name of the custodial owner of each item. Every aspect of this task was carried owner of each item. Every aspect of this task was carried out by individuals with spreadsheets. Manually documenting the full lifecycle of each asset added to the burden. This included tracking maintenance requirements and records, incidents and damages, repairs, calibrations, depreciation, and end-of-life data.
Case Study
Securing a Large Data Center in the EMEA Region: An IoT Case Study
A leading data-center operator in the EMEA region, with multiple facilities spanning over 25,000 square meters, faced significant security challenges. The operator experienced interruptions in their internal IT network due to unsupervised work of third-party technicians. Despite having a high-end building control system that provided 24x7 monitoring and control to all the building’s infrastructure, the data center was vulnerable from a cyber perspective as it was connected to the IT network infrastructure. The operator launched an urgent OT cyber security project that included both IT-OT network segmentation and OT network asset mapping and anomaly detection. The main objectives were to harden the security of the server systems, secure the facility’s power supply and server cooling system, strengthen the segmentation between building and operational systems, create a visual OT network map, and set up a system for presenting supply-chain attacks that may threaten the data center through equipment vendors’ maintenance activities.
Case Study
Enhancing Security Precision with IoT: A Case Study of Guardsman Group
Guardsman Group, a leading security company in the Caribbean, faced a significant challenge in maintaining the security of its digital infrastructure. The company provides security equipment, personnel, and systems for various businesses across the region. However, one of its offices experienced a security incident that affected all communications at that location. The existing security tools were not sufficient to provide the necessary protection, and it took hours to identify the source of the issue. This incident highlighted the need for a dynamic solution that could proactively identify threats. The company's primary concern was any disruption to its business, as it manages a significant portion of Jamaica's money and cannot afford for its operations to go down.
Case Study
LoRaWAN - Helping citizens and organizations to reduce environmental impact
More and more, our world is becoming aware about the environmental print that comes with population growth, limitation of resources, climate change and the need for sustainability. The biggest challange here was to raise awareness among citizens and organizations about their environmental impact, and to help themto reduce it in a sustainable way with the help of Real time data.
Case Study
Enhancing City Security through IoT: A Case Study of Atlanta
The city of Atlanta, with a resident population of over 420,000 and a metropolitan area of more than five million people, faced the challenge of ensuring the safety and security of its citizens and visitors. As a leading tourist destination and a multicultural city attracting global investment, Atlanta had to deal with the complexities of managing safety and security incidents. Over the years, the city had invested in various surveillance systems, providing visual intelligence to law enforcement and security professionals. However, these systems operated independently and were spread across a wide geography. The city aimed to increase collaboration among government agencies and create a shared Video Integration Center (VIC). The challenge was the disparate nature of the video systems, which were based on proprietary technologies and were both analog and IP based. The city also wanted to leverage the numerous private cameras located across the city, further complicating the integration of all these systems into one common platform.
