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Media Agency Reduces Time Spent on Creating Reports by 40%
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
Hotspex’s Media Ad-Ops team faced a challenge when it came to collecting campaign performance data from various ad platforms. Most of these were extracted manually, and used for different reports. It was time consuming and impacted the team's ability to focus its attention where it mattered most – identifying insights and optimizing media investment.
About The Customer
Hotspex Media is one the fastest growing programmatic trading desks in Canada, specializing in strategic media planning, buying, and unified ad reporting. The media agency is part of the Hostpex group, recently voted among the top most innovative insights consultancies according to GRIT.
The Solution
Hotspex Media started using Adverity’s platform as a unified reporting solution, extracting and unifying advertising data on a daily basis, to provide their clients with cross-channel reports and up-to-date reporting. With a new view on data, the Ad-Ops team is now able to quickly spot trends and identify high performing campaigns, leading to greater insights and improved client satisfaction.
Operational Impact
Quantitative Benefit
