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LogicMonitor > Case Studies > Merkle Enhances Global Visibility with IoT Solution
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Merkle Enhances Global Visibility with IoT Solution

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
  • Sensors - Temperature Sensors
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Construction Management
  • Infrastructure Inspection
The Challenge
Merkle, a leading data-driven customer experience management (CXM) company, faced a significant challenge with their existing monitoring platform. One of their key teams, based in India, operated with a completely different infrastructure than the rest of the company. This unique infrastructure made it difficult for Merkle to gain visibility into the team's operations without causing significant disruptions to their entire IT environment. This lack of visibility was a major concern for the executive leadership team, who were keen on resolving this issue to improve operational efficiency and maintain a consistent level of service across all teams.
About The Customer
Merkle is a leading data-driven customer experience management (CXM) company that specializes in delivering unique, personalized customer experiences across platforms and devices. The company uses global marketing strategies to help advertisers and brands reach people, strengthen customer loyalty, and enhance engagement. With a workforce of 9,000 employees, Merkle operates in the advertising and marketing industry, leveraging data and technology to drive customer engagement and deliver measurable results for their clients.
The Solution
Merkle found a solution to their challenge with LogicMonitor’s SaaS-based Collectors. During the implementation process, the team discovered that they could deploy a collector anywhere in the world, which would allow them to monitor the infrastructure of the India team without causing a significant disruption. This solution provided Merkle with the flexibility they needed to monitor their key team in India, aligning with the executive leadership's visibility initiatives and ensuring a seamless integration with their existing IT environment. The SaaS-based solution also offered scalability, allowing Merkle to easily expand their monitoring capabilities as needed.
Operational Impact
  • The implementation of LogicMonitor’s SaaS-based Collectors provided Merkle with the flexibility to monitor their key team in India without causing a significant disruption to their technical infrastructure. This solution successfully met the executive leadership’s visibility initiatives, allowing them to gain a comprehensive view of the team's operations and make informed decisions. Moreover, the solution's scalability ensures that Merkle can easily expand their monitoring capabilities as needed, further enhancing their operational efficiency and service consistency across all teams.

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