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Mindtickle’s Call AI Helps Turing Video Fine Tune Its Enablement Program, Keep All Reps “On Script”
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
- Security & Public Safety
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Computer Vision
- Predictive Maintenance
- Speech Recognition
Services
- Data Science Services
- Software Design & Engineering Services
The Challenge
Turing Video’s go to market is primarily driven through inbound meetings set by SDRs. In these meetings, reps further qualify prospects and convert them into deals. The sales management at Turing was looking to improve win rates, and better understand how company messaging was being communicated by sales reps on their calls with customers and prospects. They wanted to be able to assess rep competencies on actual calls in order to address gaps through 1-on-1 coaching and through group enablement programs. One of Turing Video’s greatest challenges was ensuring its sales team was communicating a consistent message on each customer or prospect call, which would in turn improve sales effectiveness and win rates.
About The Customer
Turing Video, Inc. is a San Mateo, California-based company founded in 2017. It operates within the industry of A.I.-enabled workplace safety and security solutions. The company is an award-winning AI company focused on leveraging computer vision and AI technologies towards advancing human capabilities and industries. Turing Video develops complex, deep-learning machine learning models to integrate with industry-proven robotics, video analytics, and health solutions to create interconnected AI-enabled IoT (Internet of things) solutions unlike any other in the world. Their products have become key assets for managing operations at leading real estate companies, top 100 retails, casinos and gaming, and corporate data centers.
The Solution
Turing leverages Mindtickle for their onboarding and sales readiness programs. By integrating Mindtickle’s Call AI with the Readiness platform, Turing is set to achieve a “continuous improvement culture” within their sales team. Call AI automatically records, transcribes, and analyzes all Turing sales meetings. Insights like Call Scores are then used by sales managers to understand which reps use prescribed messaging and discovery questions, where skill gaps exist, and how enablement programs need to be updated. Reps also leverage Call AI for self-learning. One of Call AI’s greatest features, according to Myers, is its theme search capability. Using this AI-enabled search function, Myers can find critical moments of any recorded call, which helps shed light on how conversations between reps and prospects are actually going and where adjustments must be made.
Operational Impact
Quantitative Benefit
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