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Case Studies > Mobile game developer automates support tickets

Mobile game developer automates support tickets

Technology Category
  • Analytics & Modeling - Machine Learning
  • Analytics & Modeling - Natural Language Processing (NLP)
  • Analytics & Modeling - Predictive Analytics
Applicable Industries
  • E-Commerce
  • Software
Applicable Functions
  • Business Operation
Use Cases
  • Predictive Maintenance
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
With over 100 million daily active players, this mobile game developer receives up to 120,000 support tickets per day after major updates. In these tickets, players report bugs and ask questions across multiple languages. Due to unique and frequently changing terms used in its games, the company’s keyword matching system lacked the accuracy to route low-impact issues to self-help articles. This flooded Customer Support with questions about minor problems, creating severe bottlenecks and taking time away from critical issues. The company needed an accurate, fast way to identify, triage, and resolve problems reported in tickets. This would not only aid in surfacing emerging issues, but also improve response time by redirecting minor problems to self help so product teams could address the most critical issues, quickly, preventing player churn.
About The Customer
The customer is a prominent mobile game developer with a massive user base of over 100 million daily active players. The company is known for its popular games that attract a global audience, leading to a high volume of player interactions and feedback. The developer faces the challenge of managing up to 120,000 support tickets per day, especially after major game updates. These tickets often include bug reports and player inquiries in multiple languages, making it crucial for the company to efficiently handle and resolve issues to maintain player satisfaction and prevent churn. The company operates on a large scale, requiring robust solutions to manage its extensive support needs.
The Solution
With Luminoso, the developer analyzed thousands of post-release tickets to identify top issues, underlying intent, and trends. Instead of scanning for keywords, Luminoso automatically understood game-specific terms – even those it hadn’t yet seen – and surfaced the most important concepts, regardless of misspellings or acronyms. Now, developers could quickly fix problems before churn. Luminoso also compared concepts in tickets with the company’s existing labels, assigning one to each. If an assigned label did not match a self-help article, only then would the ticket be routed to a representative. Simple queries deflected to immediate answers, meaning Customer Support had fewer, more critical tickets to handle. This doubled the average percentage of redirected tickets from 25% to 50%, slashing time-to-resolution.
Operational Impact
  • With Luminoso, the mobile game developer can now isolate the number of players affected by emerging issues.
  • Begin fixing player-reported problems within minutes instead of days.
  • Provide native support in all 10 languages the company analyzes.
Quantitative Benefit
  • Doubled tickets deflected to self-help articles from 25% to 50%.
  • Significantly decreased time-to-resolution per ticket.

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