MobileGeeks: We want to do the thing that we love!

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Cloud Planning, Design & Implementation Services

The Challenge

MobileGeeks, a technology-focused brand, was looking for a way to generate passive revenue without compromising their commitment to creating high-quality content and maintaining meaningful relationships with their readers. They wanted a programmatic system that was seamless, required no management, and aligned with their reputation for leading technology. The system had to deliver an experience that would impress their readers, including ultra-high speeds and a clean, intuitive user interface and user experience.

About The Customer

MobileGeeks is a technology-focused brand based in Germany. They have built their brand on objective, expert writing and meaningful relationships with brands that value their integrity. They are known for their independent voice in the technology sector and have a reputation for leading technology. They are committed to connecting with their readers and creating high-quality content. They were looking for a way to generate passive revenue without having to manage a programmatic system or compromise their commitment to their readers and content.

The Solution

MobileGeeks turned to Marfeel, implementing their platform to focus on content and readers. The Marfeel platform, a lightweight Progressive Web App (PWA), solved technical and regulatory problems such as CMS, and continually updated via the platform, allowing MobileGeeks to focus on their content. The Marfeel monetization system delivered premium inventory, optimized for the highest competition and minimum disruption to the experience. Marfeel's programmatic and content experts demonstrated how this monetization could blend with MobileGeeks' other monetization streams without disrupting them or requiring constant management.

Operational Impact

MobileGeeks was able to earn programmatic revenue without having to devote their time and resources to managing it.
The PWA, user-focused design and layout, and the performance improvements from the platform have helped keep readers on the site for longer, helping the MobileGeek mission of being known for quality content that readers can trust.
Users are viewing more pages, staying on the site for longer, and the site is now generating a strong Average Revenue Per User from programmatic advertising.

Quantitative Benefit