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Moroso lays the groundwork for market growth with Lectra
Technology Category
- Automation & Control - Automation & Process Control Systems
- Functional Applications - Manufacturing Execution Systems (MES)
- Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries
- Consumer Goods
Applicable Functions
- Product Research & Development
Use Cases
- Digital Twin
- Predictive Maintenance
- Process Control & Optimization
Services
- System Integration
- Training
The Challenge
Since 1952, Moroso has been creating sofas, armchairs and accessories whose vibrancy, eccentricity and sophistication are just as suitable to design museums as residential spaces. Moroso wanted to accelerate time to market, and optimize the cost evaluation and industrialization stages without sacrificing their unique design identity.
About The Customer
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952. Moroso offers customers its design and production expertise to create customized projects for the contract and luxury residential sectors. The company is known for its vibrant, eccentric, and sophisticated designs that are suitable for both design museums and residential spaces. Moroso aims to expand its reach into emerging markets and attract a new generation of consumers while maintaining its unique design identity.
The Solution
Lectra proposed DesignConcept, a virtual prototyping and costing solution, which allows Moroso to incorporate cost targets and evaluate design and production feasibility from the early stages of the product development process. To accelerate its production flow while maintaining quality, Moroso also invested in Lectra’s automated leather and fabric cutting solutions, Versalis® and Vector®. Lectra experts conducted product development training and consulting sessions incorporating both theoretical and hands-on work. Using either new models or models in development, the sessions focused on modeling, 3D pattern development, wood structure design, feasibility analysis, and how to put it all together for an optimized process. To streamline and accelerate the cutting room process flow, Moroso chose to invest in Versalis (Lectra’s automated leather cutting solution), Vector (the fabric cutting solution), and its associated spreader, Brio.
Operational Impact
Quantitative Benefit
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