Download PDF
NanaWall's Competitive Advantage through 6sense Integration
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Buildings
- Glass
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Movement Prediction
The Challenge
NanaWall Systems, a leading manufacturer of opening glass wall systems, has been using Account-Based Marketing (ABM) strategies for years, even before the term 'ABM' became popular. The company used predictive analytics tools to score opportunities and maintain its industry-leading position. However, as ABM and predictive analytics technologies continued to evolve, NanaWall sought to enhance its competitive edge. The manufacturing industry isn't a significant user of martech, which had been a competitive differentiator for NanaWall. The challenge was to maintain this edge in the face of improving technologies. NanaWall was intrigued by 6sense's ability to combine account fit and engagement scoring, as opposed to other solutions that focused solely on account fit.
About The Customer
NanaWall Systems is a major manufacturer of opening glass wall systems with over 30 years of experience in the industry. The company has pioneered the category of opening glass wall systems, earning the trust of architects, builders, design professionals, and homeowners as a custom solution for re-imagining how buildings, people, and the elements interact. NanaWall isn't a newcomer to Account-Based Marketing (ABM), having used an account-based approach to sales and marketing before 'ABM' became a common phrase. The company has always sought to maintain its industry-leading position through the use of advanced technologies.
The Solution
NanaWall adopted 6sense, a comprehensive ABM platform, to enhance its revenue team's efficiency and impact. The platform allowed NanaWall to capture information about website visitors, trace non-click ad engagement, evaluate ad placement, and coordinate marketing and sales efforts. 6sense extended predictive solutions in existing CRMs, created campaigns and segments hyper-targeted to accounts, excluded accounts from display, built dynamic segments that adjusted to criteria, and established filters to highlight people or accounts ready for attention. 6sense's engagement analytics made a significant difference for NanaWall, making the invisible visible. Its digital ad capabilities provided robust insights on campaign performance, including account view-through rate (VTR), offering more actionable information than traditional click-through rate information.
Operational Impact
Related Case Studies.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
Case Study
Commercial Building Automation Boosts Energy Efficiency
One of the challenges to building automation is the multitude of non-interoperable communications protocols that have evolved over the years. Buildings have several islands of automation. Bridging the islands of different automation without losing the considerable investment in each specialized control network is the main focus in this solution.
Case Study
Protecting a Stadium from Hazardous Materials Using IoT2cell's Mobility Platform
There was a need for higher security at the AT&T Stadium during the NFL draft. There was a need to ensure that nuclear radiation material was not smuggled inside the stadium. Hazmat materials could often be missed in a standard checkpoint when gaining entry into a stadium.
