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NetSeer Sees Results with Anodot Real Time Business Incident Detection
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
NetSeer, a leading adtech company, was facing challenges with its business and operational KPI tracking. The company was using several tools such as Graphite and alerting systems, but they were not accurately alerted on key business problems. The standard static thresholds were causing either too many false positives, or not enough alerts. For instance, the company tracks the number of ad calls to their front end and back end throughout the day and night. Daytime requests are typically 20 times more than nighttime requests, and with a static threshold, even a significant drop in daytime requests would not trigger any notification. Additionally, performance issues would crop up from time to time when new services were implemented and the NetSeer team had no way to identify them quickly.
About The Customer
NetSeer is a market-leading provider of visual monetization solutions for advertisers and publishers. The company's InImage advertising solution is changing the game in the industry as it delivers exceptional performance across desktop, mobile, and video inventory backed by its hallmark values of accuracy, relevance, and brand-safety. Leveraging the scale and economics of programmatic delivers impressive performance results. The company is based in Sunnyvale, CA, with an additional office in New York. NetSeer sees a large portion of internet traffic and uses its algorithms to analyze the content, bringing these together to provide publishers with targeted ads, and bidding on advertising exchanges.
The Solution
NetSeer implemented Anodot by pulling in the Graphite data, and they saw an immediate result, with Anodot highlighting issues that they could not have known about otherwise by detecting anomalies in the streaming data. Previous monitoring tools that NetSeer used provided singular elements of detection and reporting that needed to be patched together to get the information they needed. With Anodot, one solution works together, integrated with Graphite to provide complete business incident detection and notification. Anodot has sent several useful post-deployment alerts that have enabled NetSeer to respond immediately and fix bugs that could have negatively impacted revenue. Anodot helps NetSeer track the size of the cluster and alerts them at times when Amazon fails to scale down as expected.
Operational Impact
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