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Nielsen On the Go App: Empowering Business Leaders with Mobile Analytics
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Remote Asset Management
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Having instant access to information on-the-go is now a necessity for agile business leaders around the globe. Nielsen wanted to provide executives at their retail and manufacturing clients with mobile analytics to help them easily track their business and make informed decisions. The company’s requirements were complex. It was critical that the app handle a large volume of data from a variety of sources and deliver high performance to clients to promote user adoption. Nielsen wanted a single point of access for all of their clients instead of building an ETL process for hundreds of clients; this multi-tenant infrastructure needed to be secure, so clients could see only their data. Nielsen sought to automate the process as much as possible and to design a single data model to meet their clients’ needs. Finally, they wanted the app to provide users with a seamless and aesthetically appealing experience personalized to each client on iOS and Android devices, in both landscape and portrait views.
About The Customer
The Nielsen Company has been a leader in data and analytics for over 90 years, providing insights based on scientific rigor and innovation. They serve the media, advertising, retail, and fast-moving consumer goods industries. An S&P 500 company, Nielsen operates in over 100 countries, covering more than 90% of the world’s population. Nielsen’s Media segment offers total audience measurement services across all devices, while their Connect segment delivers global retail performance measurement to CPG manufacturers and retailers. By integrating information from both segments with other data sources, Nielsen provides clients with world-class measurement and analytics to improve performance.
The Solution
Nielsen, already a MicroStrategy analytics customer, created the Nielsen On the Go smartphone app upon the platform’s architecture, leveraging the platform’s best-in-class mobile capabilities. The team finalized the reports and visuals to include in the app, and designed it with a customized splash screen, icon, and D3 visuals. Nielsen also employed MicroStrategy Command Manager to optimize app performance, ensuring that app caches were only updated for the specific data and users that warranted it. Nielsen On the Go now provides executives at their retail and manufacturing clients with instant access to their business performance information across various countries and time periods. Each of Nielsen’s clients uses its own data and logo in the app, and users can analyze data related to sales, market share, and country. Clients can select various competitors against which to compare performance and drill down to analyze KPI trends related to value (currency) share, volume (units) share, average price, distribution channels, and promotional performance. The MicroStrategy Mobile platform allows for rapid customization when needed and integrates seamlessly with the security features of iOS and Android devices, providing the built-in security needed to deploy the On the Go app at scale.
Operational Impact
Quantitative Benefit
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