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Case Studies > Now, No Load Goes Untracked

Now, No Load Goes Untracked

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Functional Applications - Fleet Management Systems (FMS)
  • Sensors - GPS
Applicable Industries
  • Transportation
Applicable Functions
  • Business Operation
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Real-Time Location System (RTLS)
  • Track & Trace of Assets
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
The Shaker Group, a full-service transportation provider, faced significant challenges in tracking their brokered freight. While they could receive and deliver status updates for asset-based shipments, brokered loads often went six to eight hours without any location updates. This lack of real-time tracking was particularly problematic for their expedited and time-sensitive shipments, which accounted for more than 40% of their business. The company needed a solution to meet strict tracking requirements and improve their competitive edge in the market.
About The Customer
The Shaker Group is a full-service transportation company that offers a wide range of services, including Air Freight, Expedited Ground, Nationwide Truckload, International Import and Export, and Truck Brokerage. They specialize in expedited, time-sensitive, and trade show shipping, and are driven to fulfill each of their customer’s unique distribution challenges. The company is committed to providing high-quality service and meeting strict tracking requirements, particularly for their brokered freight. With a focus on customer satisfaction and operational efficiency, The Shaker Group aims to stay ahead of the competition by leveraging advanced tracking technologies.
The Solution
The Shaker Group deployed MacroPoint, a patented track and trace software, integrated with their Prophesy Dispatch TMS to address their tracking challenges. MacroPoint enables real-time location updates by directly tracking any driver’s cell phone or In-Cab ELD/GPS device. This integration allows The Shaker Group to receive accurate and timely location updates on every shipment, eliminating the need for check calls. The solution provides automated arrival and departure detection, off-schedule monitoring, and breadcrumb mapping, ensuring that all brokered loads are tracked efficiently. This advanced tracking capability has given The Shaker Group a distinct advantage over their competitors, particularly in securing business from clients with stringent tracking requirements.
Operational Impact
  • The Shaker Group can now track any brokered load in real-time, meeting the tracking requirements for expedited shipments.
  • The integration of MacroPoint with Prophesy Dispatch TMS has automated arrival and departure detection, reducing manual check calls.
  • Off-schedule monitoring and breadcrumb mapping provide detailed insights into shipment status, enhancing operational efficiency.
Quantitative Benefit
  • Since implementing MacroPoint, The Shaker Group has experienced a 100% increase in tracking accuracy for brokered freight.
  • The company has reduced the time spent on manual check calls by 80%, thanks to automated tracking features.
  • Customer satisfaction scores have improved by 25% due to the enhanced tracking capabilities.

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